Jori Grym

Jori Grym

Behavioral Strategist | Researcher | Science Communicator

I am a Behavioral Strategist at the Finnish Tax Administration and a Behavioral Economics Researcher at Hanken School of Economics. My research focuses on moral judgment and ethical decision-making. I teach consumer and marketing psychology, and regularly appear as a science communicator on Yle's Jälkikaronkka program and Kulttuuriykkönen Perjantaistudio radio show.

Behavioral Economics Moral Psychology Science Communication Consumer Psychology AI & Society
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Scientific Publications

Peer-reviewed research and working papers
Imagination, Cognition & Personality (SAGE)
Studies on Moral Judgment and Cognition Involving Cryptocurrencies and Tax Evasion
2024
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Behavioral Sciences (MDPI)
A Crime by Any Other Name: Gender Differences in Moral Reasoning When Judging the Tax Evasion of Cryptocurrency Traders
2024
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SSRN Working Paper
The Joy of Tax: Feelings of Warm Glow and Trust in Tax Administration as Antecedents to Bi-Dimensional Tax Morale
2023
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Hanken School of Economics
Judging Decisions: Essays on Moral Judgment and Ethical Decision-Making (PhD Dissertation)
2023
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Nordic Journal of Business
To Cheat or Not to Cheat? The Effect of a Moral Reminder on Cheating
2017
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Articles & Commentary

Opinion pieces, columns, and blog posts

Opinion Articles

2026
Tekniikka&Talous
Johtaja sortuu helposti ajatusharhaan tekoälyä käyttäessään – Siitä voi kärsiä koko organisaatio
March 2, 2026
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2025
Turun Sanomat
Incel-yhteisö ei ole niin väkivaltainen kuin mediakuva antaa ymmärtää
June 14, 2025
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Iltalehti
USAID ei ole vain hyväntekeväisyyttä – Elon Muskin toiminta voi johtaa vakaviin seurauksiin
February 24, 2025
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2024
Helsingin Sanomat
Perustuvatko Valkoisen talon tullit tekoälyn virheelliseen logiikkaan?
December 24, 2024
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Helsingin Sanomat
Päiväkotien sakkomaksut opettavat vanhempia toimimaan väärin
October 27, 2024
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Helsingin Sanomat
Paljastiko Euroviisujen äänestystulos kollektiivisen illuusion?
April 21, 2024
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Turun Sanomat
Miten määritellä taiteen arvo ja oikeuttaa sen julkinen rahoitus?
April 10, 2024
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Turun Sanomat
Progressiivinen liberaali ei ymmärrä valtaosan maailman ihmisten arvoja
February 21, 2024
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Suomen Kuvalehti
Vaikea yhtälö
January 26, 2024
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2023
Turun Sanomat
Kohu miesten väkivalta-asenteista muistuttaa, että jokainen kysely ei ole tutkimus
November 17, 2023
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Kauppalehti
Lue tämä, sinä viestintää ja markkinointia työksesi tekevä nainen
October 24, 2023
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Kauppalehti
Asiakaskokemus, markkinointi ja asiakkaan kohtaamismallit voivat kohta olla historiaa
September 13, 2023
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Tekniikka&Talous
Jokainen meistä voi päätyä pornovideoon vasten tahtoaan – jo hyvin piakkoin
February 15, 2023
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Jälkikaronkka – Yle Aamu

Science discussion panel on Finnish national TV
2026
February 25, 2026

Nuoremmat pilkkijät ottivat enemmän riskejä

Field study on Finnish ice fishers and risk-taking behavior by age. Also: Ice XXI crystal structures and animal welfare research.
With Lauri Reuter & Samuli Siltanen
Watch on Areena
January 28, 2026

Veronika on vähän niin kuin lehmien Einstein

Cow intelligence – Veronika learned to use a brush handle. CO2 battery technology as a promising energy storage solution.
With Elina Hiltunen & Jukka Häkkinen
Watch on Areena
2025
November 26, 2025

Oletko havainnut liikenneympyröissä kauniita käyriä ja klotoideja?

The hidden beauty of log-aesthetic curves and clothoids in traffic circles. Pigeons sensing Earth's magnetic field. Jevons's paradox and AI energy consumption.
With Jukka Häkkinen & Samuli Siltanen
Watch on Areena
September 24, 2025

'Seitinohuet päiväkännit' -tutkimus voitti Ig Nobelin rauhanpalkinnon

Possible signs of life on Mars. How language biases shape health risk trend perception. Ig Nobel Prize winners. Disinformation vs. science.
With Samuli Siltanen & Anne Liljeström
Watch on Areena
July 30, 2025

Komeettahavainnot pistää aina miettimään, kuinka valmiita me ollaan sysäisemään niitä pois törmäyskurssilta

Interstellar comet 3I/ATLAS observation. Global freshwater availability crisis. AI systems developing their own communication language.
With Elina Hiltunen & Anne Liljeström
Watch on Areena
June 25, 2025

Korallit ovat stressaantuneita

Coral reefs as the rainforests of the sea. Rediscovering extinct proto-Indo-European culture. How ChatGPT affects human cognition.
With Elina Hiltunen
Watch on Areena
April 30, 2025

Myrkyllisin sieni maistuu 'lempeän pähkinäiselle' – mutta kuka sitä on maistanut?

The world's deadliest mushroom and who dared taste it. A newly discovered color. The world's hairiest synthetic substance.
With Lauri Reuter & Samuli Siltanen
Watch on Areena
January 29, 2025

Miksi ihmiset viehättyvät autokolarivideoista ja true crimestä?

The psychology behind fascination with car crash videos and true crime content. What researchers believe about extraterrestrial life.
With Lauri Reuter & Anne Liljeström
Watch on Areena
2024
October 30, 2024

Majavan taito rakentaa pato tulee geeneistä, ei oppimalla

Beavers build dams from genes, not learning. Innate vs. learned animal behaviors.
With Sini Merikallio & Lauri Reuter
Watch on Areena
September 25, 2024

Velvollisuus kannustaa monesti paremmin kuin raha

Tartrazine dye making skin transparent. Why a sense of duty motivates better than financial incentives. The psychology of picky eating.
With Jukka Häkkinen & Anne Liljeström
Watch on Areena
July 31, 2024

Ihminen kertoo, kun sattuu – hevonen yrittää vaan selvitä

Recognizing pain and stress in animals. Why music from your youth is the most enjoyable.
With Lauri Reuter & Sini Merikallio
Watch on Areena
June 26, 2024

Mitä avaruudessa oleskelu tekee ihmiskeholle?

Health effects of living in space. Spatial disorientation. The Knoben effect in perception.
With Sini Merikallio & Anne Liljeström
Watch on Areena
January 31, 2024

Oliko ennen kaikki paremmin?

Nostalgia bias and whether things really were better in the past.
With Elina Hiltunen & Lauri Reuter
Watch on Areena
2023
December 20, 2023

Jälkikaronkkalaiset pohtivat tekoälyn rantautumista

Year-end special discussing AI's rapid impact on scientific fields and everyday life.
With Jukka Häkkinen & Samuli Siltanen
Watch on Areena
November 29, 2023

Psykologisten termien hämärtyminen ja arkistuminen

How psychological terms lose their clinical meaning as they enter everyday language.
With Lauri Reuter & Elina Hiltunen
Watch on Areena
October 25, 2023

Miksi ihmisten on vaikea hahmottaa isoja lukuja?

The Dartmouth face-scar experiment. Victim behavior psychology. Human curiosity and the difficulty of comprehending large numbers.
With Jukka Häkkinen & Sini Merikallio
Watch on Areena
July 26, 2023

Persoonallisuuden 'pimeään kolmikkoon' halutaan lisätä neljäs julma piirre

The Dark Triad of personality and proposals to add a fourth cruel trait.
With Samuli Siltanen & Sini Merikallio
Watch on Areena
May 31, 2023

Onhan se huimaa, että ajattelemalla voi ohjata vaikka robottikättä

AI in traffic systems. The effect of classical music on cows. Brain implants and neural interfaces controlling robotic limbs.
With Elina Hiltunen & Sini Merikallio
Watch on Areena
April 26, 2023

Pohjaako kiroilu apinavaiheen hätähuutomekanismiin?

Biological origins of swearing. Misophonia vs. normal irritation. The Einstein hat mathematical discovery.
With Jukka Häkkinen & Samuli Siltanen
Watch on Areena
March 29, 2023

Kertooko jotakin ihmisestä, jos ei pidä kauhusta?

What your horror preference says about your personality. The psychology of fear and entertainment.
With Sini Merikallio & Lauri Reuter
Watch on Areena
January 25, 2023

Mitä ovat kollektiiviset illuusiot?

Collective illusions – when a group believes something that most of its members privately reject.
With Lauri Reuter & Elina Hiltunen
Watch on Areena
2022
March 30, 2022

Mitä yhteistä on James Webb -teleskoopin peilillä ja ihmisen hiuskarvalla?

James Webb telescope mirror calibration. The Fields Medal in mathematics. Embodied cognition – using body and environment for thinking.
With Anne Liljeström & Samuli Siltanen
Watch on Areena
2021
February 24, 2021

Kobra-ilmiö eli tahattomien seurausten laki

The cobra effect – the law of unintended consequences. Why young people prefer electric shocks to boredom.
With Jukka Häkkinen & Samuli Siltanen
Watch on Areena
2020
September 30, 2020

Venuksessa saattaa olla elämää, korona on parantanut lintujen laulun laatua

Possible life on Venus. How COVID lockdowns improved bird song quality. Are all viruses harmful?
With Sini Merikallio & Jukka Häkkinen
Watch on Areena
March 25, 2020

Ihmisten ja eläinten terveys yhdistyi toisiinsa koronassa

Soap and mathematics. Epidemic modeling. Psychological threats of COVID-19. The connection between human and animal health.
With Sini Merikallio & Samuli Siltanen
Watch on Areena
February 26, 2020

Huoliteoria pitäisi ottaa mukaan jokaiseen sairauteen

Indoor air symptoms and brain science. The challenges of establishing scientific evidence for indoor air health effects.
With Anne Liljeström & Elina Hiltunen
Watch on Areena
2019
December 18, 2019

Jos mies on jämäkkä ja aggressiivinen, häntä pidetään johtajana

Gender bias in leadership perceptions – assertive men are seen as leaders, assertive women as difficult. Handwriting's role in learning.
With Jukka Häkkinen & Elina Hiltunen
Watch on Areena
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Kulttuuriykkönen Perjantaistudio – Yle Radio 1

Culture and values discussion panel on Finnish national radio
2026
February 27, 2026

Maailman vaarallisimmat valheet ja salaliittoteoriat

The world's 50 most dangerous lies (Hannu Sokala's book). Militarism glorification in reality TV. Is profanity acceptable in public discourse? Tourette syndrome awareness. School education reform.
With Vehka Kurjenmiekka & Leena Virtanen
Listen on Areena
February 13, 2026

Uusnatsit kotikoulussa Ahvenanmaalla, ymmärrätkö inceliä

Neo-Nazis homeschooling in Åland. Film consumption and declining attention spans. Understanding the incel phenomenon. Income inequality debate. AI displacing youth employment.
With Katleena Kortesuo & Matti Rämö
Listen on Areena
January 30, 2026

Tuomiopäivän kello tikittää, somalinuorten rangaistuslaitoskohu

Doomsday Clock moved closer to midnight. Somali youth correctional facility controversy. Showing off with sophisticated vocabulary. Cultural boycotts – are they sensible? Finnish national values in crisis.
With Aino-Mari Tuuri & Kari Enqvist
Listen on Areena
2025
June 6, 2025

Stubb Priden suojelijana, Greta Thunberg Palestiina-aktivistina

Greta Thunberg and the effectiveness of activism. President Stubb as Helsinki Pride patron. Four-day work weeks. Disney curbing Marvel saturation. Fear of wolves in Finland.
With Matti Rämö & Mirva Saukkola
Listen on Areena
May 23, 2025

Incelit, koulupuukotukset ja Adolescence

The incel phenomenon among young men. Netflix series Adolescence. Gender differences in experiencing love. Eurovision Israel controversy. Do we need more positive news?
With Aino-Mari Tuuri & Ville Hänninen
Listen on Areena
February 28, 2025

Matti Nykänen väkivaltaisena, Itä-Karjalan keskitysleirit

East Karelian concentration camps research. Matti Nykänen documentary and violence. Israel-Gaza journalism challenges. Finnish art museum conservatism. Birth rate decline.
With Leena Virtanen & Vehka Kurjenmiekka
Listen on Areena
January 24, 2025

Trump vastaan DEI-koulutukset, Erika Vikmanin ICH KOMME ja lapset

AI transforming reality and language (The Brutalist film using AI for accents). Europe's position amid Trump/Russia threats. DEI training controversies in the US.
With Outi Hupaniittu & Laura Kolbe
Listen on Areena
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Podcast Appearances

Guest appearances on podcasts
January 14, 2026

Jarkko Tontti Podcast – Jori Grym

The psychology of tax avoidance. Differences in moral values between Western and other societies. How politicization threatens scientific research.
Host: Jarkko Tontti
Listen
2025

Futucast #429

The problems of AI-generated pornography. Deepfake technology and its societal impact. Evolutionary psychology perspectives on digital content.
Host: Futucast
Listen

Asiastudio – Tekoäly voi tuhota sinut eikä vihaa sinua lainkaan

The existential risks of AI – why artificial intelligence can destroy you without harboring any hatred. The nature of AI alignment challenges and what makes advanced AI dangerous.
Host: Asiastudio
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Asiastudio – Saako enää sanoa palomies? Miksi kieli suututtaa

The politics of language – can we still say "palomies" (fireman)? Why gendered language provokes strong reactions. The left-right divide on linguistic reform and political correctness.
Host: Asiastudio
Listen
March 30, 2024

Hildén & Kaira Podcast #080 – Jori Grym

AI risks and utilization in the West vs. East. Blame culture and social status games. Moral judgment of identical outcomes in different contexts. Declining birth rates. Individual freedom vs. finding meaning in life.
Hosts: Aarni Hildén & Matti Kaira
Listen on Spotify
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Blog & LinkedIn

Blog posts and LinkedIn articles

Hanken CERS Blog

Hanken CERS Blog
We can give up handshakes, but we will never shake off hugging
2020
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Hanken CERS Blog
Why should I give up flying for the environment if almost three billion people in India and China don't give a damn?
2019
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Hanken CERS Blog
Self-help gurus in the business world and academia
2019
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Hanken CERS Blog
Rage, rage against the dying of the light
2018
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LinkedIn Articles

LinkedIn
Velvollisuudentunne ja kunnioitus lakia kohtaan tekee veronmaksajasta onnellisen
2023
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LinkedIn
Kuvataiteilija Alex Markwith ja Jori Grym tuovat tekoälyn käsin kosketeltavaksi
2022
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LinkedIn
Voiko algoritmi olla rasistinen?
2016
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